Capote Riposte : an educational off the wall app
In 2014, Spin Interactive proposed HRA Pharma France, an historical customer, to position themselves on the mobile market in order to target a younger public. The objective : to broach serious topics about sexuality and contraception methods without being boring.
So we imagined a retro-gaming looking mobile app introducing an heroine that has to face a spermatozoon attack. To emphasize the educational aspect, that app propose to continue the game by answering questions on contraception.
Launched with a media campaign, the app met with great success at the launch (may 2015) et was already downloaded more than 20 000 times.