Capote Riposte

  • iOS and Android app
  • Game, Retro-gaming, Education, Sexuality, Prevention
  • General public, core target : young adults and teenagers
Open Live website

Capote Riposte : an educational off the wall app

Spin Interactive proposed HRA Pharma France, an historical customer, to position themselves on the mobile market in order to target a younger public. The objective : to broach serious topics about sexuality and contraception methods without being boring.

So we imagined a retro-gaming looking mobile app introducing an heroine that has to face a spermatozoon attack. To emphasize the educational aspect, that app propose to continue the game by answering questions on contraception.

Launched with a media campaign, the app met with great success at the launch (may 2015) et was already downloaded more than 20 000 times.

appstore  googleplaystore

The app’s website