TAFT – 48h Marathon

  • Facebook prize contest
  • Social media, Advergame
  • General public, young adults

An interactive experience targeting youths

To promote the new Swharzkopf group’s hair gel, we imagined in association with Bronson Digital agency, an viral campaign allowing to reach the target of the young adults in 6 European country (France, Germany, Greece, Belgium, Luxembourg and Netherlands).

The concept : users can incarnate a hero and take control of his life which happen to be hectic. For this purpose, we imagined an apparatus with an interactive video including mini games in it : Guitar Hero, Parachute Jump and Cycling Race.

We chose Facebook as the unique media because youths are very present on this social network. In order to attract participants, the game was the target of a media campaign (flash ad bans).

During the whole campaign, there were more than 15 000 players and the brand won 40 000 fans.